Jam
Context: Cross-industry strategic partnership between a premium furniture manufacturer and a major retail brand.
The Brief & Research: The process began with deep retail ethnography and an audit of a prominent Brazilian eyewear brand’s lifestyle positioning. By analyzing their advertising campaigns, curated background music, and overall store atmosphere, the design captured a relaxed yet sophisticated urban identity.
The Design Solution: A minimalist, fabric-wrapped pouf designed as an architectural accent piece for modern living spaces. The product successfully bridges tactile upholstery and traditional woodworking with creative technology through two core features:
• Dual-Function Utility: An integrated, built-in wooden tabletop surface that allows the piece to function seamlessly as both comfortable seating and a functional surface to place objects.
• Embedded Technology: A high-fidelity sound system built directly into the furniture structure, connecting wirelessly and seamlessly with mobile devices.
Connect to your rhythm , whether you're relaxing to your playlist, practicing your instrument, or livening up a jam session with friends, the JAM is the balance between comfort and functionality, amplifying your style.
Chillibeans
2025