Visual Identity for the Planalto Sul Territorial Action Plan
Context: A conservation initiative covering the states of Santa Catarina and Rio Grande do Sul.
Concept: The visual identity is anchored in a typographic composition that synthesizes the territory's essence. The letters themselves integrate symbols of the region's scenic characteristics and geobiodiversity.
Color Palette: The chromatic system was derived directly from the natural landscape of the "Planalto Sul" region, capturing the unique atmosphere of southern Brazil.
WWF, SEMA
2023