Visual Identity and Editorial Design for Jovem Cidadão
Context A social program in Marcelino Ramos, southern Brazil, dedicated to the education and professional qualification of youth.
The Mission To foster youth empowerment and community participation through educational campaigns and training activities.
Strategy and Design The project was built on a solid foundation of demographic research. We analyzed the local youth profile to ensure that the visual identity and communication materials were highly targeted and effective, delivering real value to the community.
Deliverables Visual Identity System and Editorial Design for educational and research materials.
Engie
2017