Visual Identity for Campanha Sul and Serra do Sudeste Territorial
Action Plan
The Process The visual identity is the result of a participatory design process. Local researchers and conservationists were actively involved in defining the strategic direction through workshops.
Concept and Symbol Guided by community insights, the brand symbol synthesizes the geobiodiversity and distinctive scenic characteristics of the territory. It reflects the landscape elements most valued by those working to preserve the region.
Visual System The typography and color palette were drawn directly from the natural environment of the "Campanha Sul" and "Serra do Sudeste" biomes, ensuring a genuine connection with the territory.
WWF, SEMA
2023
