São João Sweets and Savories Visual Identity and Packaging
Brand Concept The visual identity was developed to celebrate the brand's authenticity and the genuine flavor of its artisanal recipes.
Packaging Design The packaging system was designed to signal quality and the care put into preparation. We used visual cues that evoke tradition and the warmth of home cooking (comfort food), creating an emotional connection with the consumer while highlighting the product's freshness.
São João Doces e Salgados
2012 / 2024