Rewire Visual Identity
Brand Philosophy The identity reflects balance and awareness of mental health, promoting well-being and healthy relationships in all spaces. The concept invites people to shift their perspectives.
The Symbol An organic composition forms the brand initial ("R"), built with balanced shapes to symbolize stability and fluidity.
Dynamic System The graphic language unfolds into a dynamic visual identity. Using multiple color combinations and flexible graphic elements, the system adapts to reflect the brand's essence: caring for the mind in both personal and corporate contexts.
La Lima
2022