Visual Identity for the Caminho das Tropas Territorial Action Plan
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Paraná - São Paulo
Concept The identity captures the territory's essence by synthesizing its natural landscape and historical significance into a cohesive graphic composition.
The Symbol Designed as a mosaic, the icon illustrates the region's scenic characteristics and geobiodiversity, representing the environment's diversity.
Color and Typography
Palette Derived directly from the natural landscape's tones.
Typography Selected to evoke the region's cultural heritage, referencing the aesthetic of historical cartography and archival documents.
WWF - Secretaria do Meio Ambiente do Paraná e de São Paulo
2023