Visual Identity and Packaging Design
Concept and Philosophy The brand is rooted in the Bonsai philosophy, embodying balance, discipline, and mindfulness. The visual identity aims to project prosperity and self-knowledge.
Logo Construction The symbol was created through typographic manipulation. Mirroring the double "e" characters of the brand name, I created a custom shape of a Bonsai silhouette, integrating the typography directly into the icon.
Packaging and System Designed for maximum shelf impact, the packaging combines a vibrant palette of colors with clean graphics that signal the purity of the ingredients. This visual language was successfully extended to all brand communication materials.
Abeevita
2025