Simple Visual Identity
Concept and Integration Developed integrated with the architectural project, this visual identity for Simple has brand elements perfectly integrated into the physical space and service experience.
The Atmosphere The design reflects the club's relaxed luxury mood — sophisticated on the beach.
Visual Strategy
Typography The typographic selection mimics light refraction through ocean waves, creating a distortion effect.
Palette and Images A soft coastal palette, combined with organic illustrations, evokes the sensory experience of being by the sea, creating a cohesive brand experience for visitors.
Taty Iriê
2012