PRAIA Brand and Print Collection
Concept A brand and print collection inspired by the coastal lifestyle of Florianópolis ("Magic Island"). Through cultural immersion, I developed a young and relaxed graphic language that captures the island's natural beauty and rich local history.
Product Development The project went beyond graphics, involving a rigorous production phase:
Sourcing Fabric research and definition of printing techniques for optimal quality.
Prototyping Pattern testing, modeling, and color grading to finalize garment construction.
Art Direction Led the Art Direction for the launch campaign, managing location scouting and styling to ensure the photography reflected the design process atmosphere.
Praia
2015